 |
 |
|
|
 |
|
 |
||
 |
||
  |
||
 |
||
 |
||
 |
||
Imagine a world where organizations are dedicated to keeping
their promises to their customers…in fact to all of their stakeholders. BrandStrategy™ was founded in 1992
on the premise that a brand is more than a word or a logo, we introduced the BrandMindset® philosophy, discipline
and processes that, when applied correctly, produce Genuine Brands. Genuine Brands make distinctive promises to their
customers and are obsessed with exceeding customer's expectations.
Organizations from around the world that desire to build Genuine Brands have sought out BrandStrategy to help them
create a BrandPromise Convenant that optimizes their overall brand equity. We have advised over 300 brands worldwide for
a wide variety of corporations including Fortune 500 corporations, entrepreneurial ventures, associations, destinations,
non-profit organizations, successful individuals and celebrities.
BrandStrategy’s commitment to adding value to our clients' brands is our paramount concern. BrandStrategy offers a
variety of Brand expertise including:
Duane Knapp and Rudolph Guiliani shared the podium at the Equipment Leasing Association National meeting in San Francisco, CA.
Rudy Guiliani provided his leadership insights and Duane Knapp focused on how it is essential for organizations to think
like Genuine Brands. Recently, Rudy and Duane met again in Indian Wells, CA.
Duane Knapp, President of BrandStrategy, is recognized as the
authority on building Genuine Brands and has advised over 300 brands worldwide. He has served on dozens of
organizations’ boards of directors, including Federated Western Properties, Inc. and Longs Drug Stores and has
held a variety of senior executive positions, including chief executive officer, president, executive vice president,
vice president of corporate marketing, vice president corporate development and corporate strategist at several public
and private companies. These include Westin Hotels (Westin Enterprises and Discoveries retail stores and catalogs),
Holiday Corporation (Holiday Inn and Holiday Clubs, Perkins Family Restaurants), The Promus Companies (Embassy Suites,
Residence Inn, Hampton Inn, Homewood Suites and Harrah’s Casinos) and Cinnabon World Famous Cinnamon Rolls. He
advises leading law firms relating to high profile brand and intellectual property matters and has specific expertise
in the fields of travel & hospitality, food and beverage products, restaurants, retailing, health care, financial
services and real estate development. He has been approved as a Senior Gaming Officer by both the New Jersey and Las
Vegas Gaming Authorities.
He has taught and lectured widely at universities and graduate schools throughout the United States, including Vanderbilt,
Stanford, the University of California, the University of Colorado at Boulder and Seattle University. Mr. Knapp is the
leading “keynote” speaker on the subject of building Genuine Brands. He has published, or has been quoted or
featured in hundreds of publications including BusinessWeek, Brandweek, CFO Magazine, Association Management, Marketing,
Washington CEO, Bankers Magazine, Design Forum, Focus Magazine, Risk Management , Forbes Magazine Travel, Distribution Reports,
Private Clubs Magazine, International Journal of Medical Marketing, as well as The Seattle Times, The Journal of Commerce
and many private corporate and association publications as well as television and radio talk shows.
His newest book, the BrandPromise® published by McGraw-Hill reveals how
Costco, Ketel One, Make-A-Wish, Tourism Vancouver, and other leading brands
make and deliver the Promise that guarantees success.
A wide variety of examples and profiles have been utilized to illustrate how the
BrandPromise concepts and methodology can apply to individuals, traditional
corporate and product brands, professional service firms, charitable and philanthropic organizations,
and member-centric businesses and associations.
Brand profiles include genuine brands that are worldwide, such as Ketel One,
Tourism Vancouver, the Make-A-Wish Foundation, Destination Marketing
Association International, Costco, ANNIKA (Annika Sorenstam), and Callison
Architecture as well as SAFE Credit Union, RK Dixon, and Bartell Hotels, which
enjoy significant success in their respective markets. Regardless of the
organization or the situation, everyone wants a promise.
His book, The BrandMindset®, was published by McGraw Hill and was selected by IBM and American Express
as the “must read” book for their top 400 executives and is now available in English, Japanese, Chinese
(Simplified and Traditional), Korean, Indonesian, Portuguese, Russian and Turkish. It is considered to be the definitive
guide to building Genuine Brands.
He is also the coauthor of Destination BrandScience, published in 2005 by
Destination Marketing Association International
. It is the guide book for developing Community brands
for Destination Marketing Organizations, Chambers of Commerce, Economic Development Agencies, Tourism Boards and
Destinations.
Duane Knapp’s BrandPromise philosophy is highly acclaimed and has been extensively referenced and quoted in many
books and publications including Tim Sanders in the bestseller, Love is the Killer App, Michael Levine in A
Branded World and David Aaker’s book, Building Strong Brands. He also wrote the foreword for Doug
Price’s new book License to Serve.
Mr. Knapp received his BA in Business Administration from Western Michigan University and his MBA from the University of Toledo. He also completed a postgraduate program in Strategic Marketing at the Stanford University Graduate School of Business.
Top
BrandStrategy is passionate about helping our clients develop brand paradigm shifts which result in a distinct "Position of Privilege." Our unique proprietary process and energetic partnership provides our clients with the expertise to optimize their brand equity by enhancing their customer's perception and experience. "A brand is only as good as its promise!™"
Here is a sample of selected clients:
Consumer Brands
AT&T, Sunkist, Ketel One Vodka, Arnold Palmers Restaurant, Pacific Foods, Woman's Day Magazine, Bell-Carter Foods (Lindsay Olives), Cinnabon, Restaurants Unlimited, Inc., Targus, Inc., Hall Wines, Essentia Water, Odwalla, and Professional Golf Association (PGA).
Member-Centric Organizations
Destination Marketing Association International, American Society of Association Executives, The Conference Board, Affinity Federal Credit Union, SAFE Credit Union, Washington State Employees Credit Union, Club Managers Association of America, Community Action Partnership, and Professional Convention Management Association (PCMA).
Healthcare
Glaxo Smith Kline, Longs Drug Stores, American Society of Echocardiography, Home Access Health, American Academy of Family Physicians, Hospira, Heart Rhythm Society, American Academy of Opthalmolology, and Doctors Eyecare Network.
Community Brands, Destinations and Hospitality
Tourism Vancouver, Tourism Victoria, Napa Valley Convention and Visitors Bureau , Santa Monica Convention and
Visitors Bureau, Visit Milwaukee, L.A., Inc., Seattle Conference and Visitors Bureau, KSL Resorts, Bartell Hotels
and the American Automobile Association (AAA). Little Rock Convention and Visitors Bureau, Ventura Visitor's and
Convention Bureau, Tulsa Convention and Visitors Bureau, City of Palm Springs, Seattle Convention and Visitors
Bureau, Palm Springs Airport and Convention Center, City of Indian Wells, City of La Quinta, City of Palm Desert (CA),
SilverRock Resort, Seattle Aquarium, and the Memphis Zoo.
Retailers
Federated Department Stores (Macy's & Bloomingdales), TOP Food & Drug, Food Pavillion, QFC Supermarkets, Olsen Foods and Longs Drug.
Celebrity Clients
Available only upon private request.
Top
BrandStrategy, a specialized advisory firm, partners with CEOs, boards of directors and senior executives to create successful Genuine Brands. While most professional service firms operate as a consulting group, the concept of advisory expertise is quite different.
Our working partnership with our client's executives and stakeholders forms a long term bond that produces remarkable results. Our clients become actively involved in each phase of the project and we guide every detail. However, at the end of the day, our clients own and execute the strategy for their brand.
|
Advisors: | |
Consultants: |
| Partner |
Direct |
||
| Teach |
Tell |
||
| Clients learn, own, and develop successful brand solutions |
Consultants learn clients' business and direct solutions |
||
| Clients produce reports with our partnership |
Consultants produce reports |
||
| Clients implement strategy | Consultants direct the implementation |
BrandStrategy, Inc. believes in enhancing the lives of people in our communities. We are proud to support and contribute to many organizations that improve the quality of life for those less fortunate including; the Community Action Foundation (Washington D.C.), Martha’s Village and Kitchen for the homeless (La Quinta, CA), the Skagit Valley Hospice, the Island Hospital Foundation, the Destination Marketing Association International Foundation, the Make-A-Wish Foundation of America, the California Highway Patrol 1199 Foundation and the Washington Peace Officers Foundation.
 |
||
| Phone: | 360.293.8810 | |
| Fax: | 360.293.8811 | |
| Email: | dknapp@brandstrategy.com | |
| Mailing address: | BrandStrategy™ 2415 T Ave. Suite 210 Anacortes, WA 98221 |
|
|
|
|
Copyright © by BrandStrategy, Inc.
BrandMindset®, BrandPromise®, Brandictionary®, BrandScience™, PromiseRule™ and
BrandStrategy™ are trademarks of BrandStrategy, Inc. All other trademarks are the property of their respective
companies. Other easily recognizable brands and brand names are the property of their respective owners and are used
for illustrative purposes only; no sponsorship or affiliation with BrandStrategy, Inc. is intended or implied.